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How A Video Brochure Helped Raise Donations

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The following is a story about how a video brochure helped raise donations. Many charities have wonderful causes, and as you probably know, people like to help. The key to getting their charity is often reaching them in a way they’ll appreciate and that’ll make them feel compelled to respond. Coincidentally, videos do that… And now, Video Brochures help ensure the right people see them.

Testimonial From Empower Playgrounds, Inc.

The following testimonial is from Ben Markham, Founder of Empower Playgrounds, Inc. Ben is a retired ExxonMobile Executive who chose to start a heartwarming charity as an encore.

“Thank you for showing us the fund-raising tool that resulted in a very successful campaign, and for your guidance and excellent customer support. Although we were excited and convinced your Video Brochure would be a success, we had no idea how effective it would be.

We were concerned some of our donors would accuse us of spending too much on a fund-raising piece and thus depriving the rural Ghanaian students of the education resources they need. But just the opposite happened. We had many contributors (approximately 5%) ask us for more brochures so they could share our cause with friends, neighbors and associates to help us raise more funds.

We were amazed at how quickly after the mailing we received donations, and we were surprised when the first donations arrived within a few days of the mailing. We’re not used to contributions coming in that fast.

We were also surprised that over 10% of those who hadn’t donated in the last 3 to 5 years sent contribution. These ‘revived’ donations covered the cost of the entire campaign.

“The Video Brochure isn’t discarded and it doesn’t end up on the bottom of some pile. The ‘pass-along’ factor is as strong. Because the brochure can be viewed anytime and anywhere it facilitates repetitive viewings and opportunities to motivate more donations.

Many donors commented on how effective the video was in showing the results of EPI efforts. The testimonials and life changing stories by the children are emotionally powerful. The video is much more effective than words and pictures in conveying the message of the EPI mission and results.

As a technologically advanced communications tool we can’t imagine anything more effective than the MediaFast Video Brochure. MediaFast was right…it gets our donors attention. It engages them in our message, and it motivates them to send in their contributions.

Thank you again, we’re looking forward to our next campaign!”

The Obvious Marketing Strategy That Helped Raise Donations

In the first section above after the intro, part of Ben Markham’s testimonial does an excellent job of pointing out one of the primary reasons why vdeo brochures are so successful. The following is what I’m referring to.

Many donors commented on how effective the video was in showing the results of EPI efforts. The testimonials and life changing stories by the children are emotionally powerful. The video is much more effective than words and pictures in conveying the message of the EPI mission and results.

Clearly, the video is the magic ingredient. It’s basically the superstar of the entire piece, and it’s essentially what helped raise donations for them significantly.

Likewise, here’s another way to explain Video Brochures. They’re a full color printed card with an embedded LCD screen just like in your cell phone. Think of a standard printed brochure you might pick up at an automobile dealership that spotlights a vehicle and its features with pictures and text. However, this now removes the need for pictures and text because it plays a video instead. No need to read, meaning shoppers can watch, learn, and make an informed decision.

Get Unbeatable Video Brochures From MediaFast

At MediaFast, all of our products are made with only brand new, Grade A components. That ensures the best quality, and makes them extremely reliable. Also, from what we know, we’re the only supplier to include a full warranty, and it’s not a limited warranty.

In addition, to better serve our customers, we do not lock video content on the units. During the manufacturing process, we load the videos supplied to us by our customers and then leave them unlocked so they can change them whenever they want. While some companies charge for this, we don’t because we believe that without the video content, a Video Brochure isn’t really a Video Brochure. We also feel like our customers shouldn’t be restricted from doing whatever they want with them.

After reading this, if you’d like to purchase video brochures so your company can use them to help raise donations, or to get a free samole, contact MediaFast today.

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